THE CITIZEN
The symbol of The CITIZEN is an eagle with its wings spread wide. With their extraordinarily powerful eyesight, eagles can spot their prey from as far as 1,000 metres away. The eagle is thus a symbol of foresight and action based on a clear vision of the future. Since ancient times, the eagle has also worked in close partnership with humans.
It was these attributes that led us to adopt the eagle as the emblem of The CITIZEN’s twin commitments of “always looking ahead and pursuing the ideal” and “becoming an integral part of users’ lives.” The eagle mark is discreetly stamped on the dial, the crown and other parts of the watch.
Since 1924, when CITIZEN released its first pocket watch,
a single ideal has been handed down within the company: We make watches that are an integral part of our customers’ lives. Established in 1995, The CITIZEN was conceived as a brand that would embody that ideal.
Because Eco-Drive uses light as its power source, all Eco-Drive models are equipped with a solar cell beneath the dial. CITIZEN has spent years researching a wide range of translucent materials for dials. This eventually led us to a new material that is actually rather ancient: washi, traditional Japanese paper that is used as a light diffuser in paper sliding doors and old-fashioned lanterns. While absorbing light via gaps between the fibres, the textured surface of the washi paper also catches the light, displaying a unique richness of expression that varies depending on the viewing angle. This model immediately established as emblematic of The CITIZEN spirit of never standing still and of challenging the unknown in pursuit of the next ideal.
In pursuit of sustained accuracy and a striking aesthetic, we developed our first mechanical movement since 2010. CITIZEN’s design philosophy and mastery of component-processing fused with the decorative skills of Switzerland’s La Joux-Perret to create the Caliber 0200, which achieved an average daily accuracy of -3/+5 seconds, a level in excess of chronometer standard (ISO3159). Models with this new movement are at once a breakthrough in themselves and a promise of things to come. Look forward to the evolution of The CITIZEN mechanical models in the future!
