LOUIS ERARD
We create watches that are original and authentic with strong horological content while embodying today’s essential call for affordability.
More than a brand, we are the – Made in Switzerland – value proposition.
We believe that great brands aren’t just about big marketing campaigns and huge production capacities, it’s about passion, dedication and transparency too. We rather invest in (y)our watches and reach unmatched levels of quality, content and finish in our price category.
At the heart of the Watch Valley we have made the Jura, and Le Noirmont, our home. Still today the foremost master watchmakers are established here in the Jura, in a region whose name is admired and respected throughout the world. To come here is to experience an immersion in time and to understand the restraint and refinement of our watches.
Revisited, personalised, even exclusive, the movement is the crux of each of our creations. More than a machine, it is the soul of our watches. Naturally then, and with a particular fondness for regulators, our watchmakers return again and again to horological complications, finding new ways to express each one. Regulators, moon phases and other sophisticated chronographs benefit from our virtuoso’s care and attention, and from in-house modules which we develop in Le Noirmont.
The LOUIS ERARD blue has been inspired by the magical blue hour. It refers to the time after the sun goes below the horizon and the sky goes into deep blue for a while. It is also an elegant nod to the traditional blue screws and hands of Swiss watchmaking.
