MW&CO

Made in France design, machining and assembly to reach French excellence.

Two years of research and development were necessary to develop the first ASSET model
After the first sketches were drawn, feasibility study was conducted. In the meantime, the best partners in the hexagon were identified and selected. Then the prototyping stage and many tests were performed in house in the workshop. Such as 3D printing and machining on turning machine. Realistic 3D and production launch end this long process.

Highlighted by the « damper » system, the sports DNA of the model is highly noticeable. Following the wrist’s motion, the system activates itself naturally when necessary, the compression of the springs can then be experienced. It is visible thanks to each lug’s sapphire ring. Machining the lug’s circular sapphire ring is quite challenging, involving unique craftsmanship and requiring 4h30 of hand finish per sapphire ring.

Thanks to the ASSET’s unique case architecture and the 100% in house assembly, MW&Co offers bespoke customization possibilities. Choose your color scheme, finishings, coatings, leathers and stitchings, and create a totally unique one of a kind timepiece. Their friend and ambassador French racing driver Jim Pla was involved in the creation of his piece unique, rocking his bespoke model as he zooms across the finish line. A piece unique on the race track.