TAOS

TAOS was born out of a shared passion and desire to promote and transcend the Métiers d’Arts. Watches combining multiple exceptional artistic crafts, each a unique masterpiece crafted in the Geneva workshop, to create extraordinary dials that spring to life through intricately decorated mechanical movements.

Each watch is one-of-a-kind, each dial a work of art.

TAOS is the brainchild of Olivier and Dominique Vaucher on one side, and Olivier Gaud on the other. With 46 years of experience leading the Atelier that bears his name, Olivier Vaucher had long harbored the vision and dream of creating a watch brand that utilizes the full scope of his workshop's savoir- faire and resources. Olivier and Dominique’s encounter with Olivier Gaud, coupled with their shared passion for exceptional watchmaking, ignited the spark that brought TAOS to life.

The outcome of their reflections, dedication, and artistry is manifested in unique pieces named Ondes (Waves), Floréal, Euphorie, Kaléidoscope, Broderie (Embroidery), and Envol (Flight). They form TAOS’s inaugural collection, showcasing the Métiers d’Art as applied to horology.

Taos is a small community in the mountains of New Mexico. For over a century Taos has also evolved into a major artistic hub. ‘Taos’ is also the Greek word for peacock. Both mythical and familiar, this fascinating creature never ceases to amaze with its multifaceted beauty. TAOS draws inspiration from its myriad colors. An endless palette of blue and green hues, interwoven with white and black, textured and silky – the peacock embodies the magic of polychromy and iridescence.

Event: TAOS x The Lavish Attic 2024