Louis Erard x Sylvie Fleury
A Groundbreaking Collaboration
Who could have imagined a makeup palette on your wrist?
This ingenious creation seamlessly combines high-end beauty essentials with accurate timekeeping.
Louis Erard, a well-known Swiss brand, collaboration with Swiss artist Sylvie Fleury. This collaboration revitalizes the Le Régulateur, making it a leader in unconventional design.
Sylvie Fleury combines luxury and industrial materials, cleverly uses the idea of makeup palettes in the Regulator watch design, asking “Is it more than a women's watch?” This makes us rethink our views on watches and reality.
Framed by a 39mm black PVD stainless steel case, the polished black dial and the glossy black leather strap recall the lacquered case of makeup palettes that inspired Sylvie Fleury.
Case: Polished stainless steel with black PVD treatment, Ø39 mm, lug width: 20mm, lug to lug: 46.5mm, thickness: 12mm, 3 pieces, domed sapphire crystal with anti-reflective treatment on both sides, transparent black caseback, water resistant up to a pressure of 5 bars (50 m/165 ft), signature crown, caseback engraved with “Limited Edition 1 of 178”.
Dial: Inspired by Sylvie Fleury’s work in the form of make-up palettes: black polished lacquer dial with black transfers, matt coral domed hour counter and matt magenta domed seconds counter, Louis Erard and Sylvie Fleury logos at 3 o'clock and 9 o'clock respectively.
Movement: Automatic regulator, Sellita caliber SW266-1, Ø25.60 mm, thickness: 5.60 mm, 31 jewels, 28,800 VpH (4Hz), special openworked oscillating weight with Louis Erard symbol, approx. 38hours of power reserve.
Functions: HMS Hours counter at 12 o'clock, central minutes hand, seconds counter at 6 o'clock.
Hands: Matte coral lacquered hour hand, matte magenta lacquered second hand and polished minute hand with black PVD treatment.
Strap: Shiny black calf leather bracelet. Dimensions: 20/18mm width, 65/105 mm length.
Collaboration: Watch developed in collaboration with Sylvie Fleury in a limited edition of 178 pieces.
Sylvie Fleury
is a prominent contemporary artist, with bold and innovative techniques, Fleury urges viewers to grapple with consumerism's charm and excesses.
Fleury's art has gained international acclaim. Her works are exhibited worldwide, including MAMCO in Geneva, the Art Sonje Center in Seoul, MoMA in NewYork, ZKM in Karlsruhe, and the Museum der Moderne in Salzburg.
In 2017,
Manhattan gallery Salon 94 held Fleury's solo exhibition, Eye Shadows. This series of works refined her recurring themes of consumerism, art history, beauty standards, gender, and art commercialisation. In a Vogue interview, Fleury explained her inspiration for supersizing makeup, seeing makeup comps as abstract paintings. Presenting existing objects in new ways to create both abstract and figurative art.
Fleury
strongly supports the idea of makeup as art. By removing makeup from typical settings like stores and placing it in art galleries, along with other strategies, she transforms cosmetic objects into art while recognising their commodity nature. Fleury eliminates the visible branding, brushes, and mirrors from her makeup related artworks. The absence of mirrors forces viewers to focus on their interpretations, rather than treating the works as makeup products. This prompts viewers to reflect on their relationship with beauty standards and consumerism.