WATCHCRAFT COLLECTION
In early 2013, a group of watch connoisseurs and collectors desired to customize some of their watches. After looking at the different options provided by the most famous watch customization companies at the time, they found the designs too “plain” and started looking for new ways to customize their watches, in ways that had never been seen before on such objects. They then set themselves a goal: gather the best craftsman in order to create a very unique timepiece.
After doing some search, they found different types of craftsman’s, based all over Europe, and decided to send them watches to engrave, diamond craft, blackout, customize dial, and much more. By doing so, they were able to select and keep only the best craftsman’s, which made sure all the watches sent out would come back with a state-of-art work. He originally started selling those unique timepieces privately, only to customers he knew personally.
By the end of 2015, some of the group decided that it was time to bring their work and passion to the public. In January 2016, they launched WatchCraft Collection. The company is based in Miami, Florida.
Today, WatchCraft Collection owns the market in unique luxury timepieces. We are retailing in different stores worldwide, while also offering our products directly with customers, ensuring the best purchase experience possible.
All of their pieces are brand new (unless stated) and fully hand made. We have worked with many luxury timepiece makers such as Rolex, Cartier, Audemars Piguet, Jaeger Le Coultre, Panerai, Patek Philippe and more.
Each of the timepiece comes with a theme made by one of our designer, which always make sure that the piece created is stunning and unique. The designer always provides the story behind the design of the watch.
The customization process is completed in different part of Europe. While most of the engravings are done in the United Kingdom, Belgium or France, the diamonds crafting process as well as any color change on any part of the watch is mostly located in Switzerland.
