SINGER REIMAGINED
From iconic automotive design to iconic watch design. Singer Reimagined was created in 2017 to explore the world of high watchmaking.
Singer Vehicle Design was founded in 2009 to explore the creative possibilities within the vibrant world of the classic automobile. Since then, its focus has been the obsessive pursuit of the ultimate reimagined Porsche 911.
“The process of reimagining is central to Singer’s philosophy”.
Its lofty objective is to distil, to enhance and to recombine the strands of greatness that mark out a design icon.
As they, at Singer, love the icons of automotive design, so too are they fascinated by the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s and 1970s, by the love for the engineering complexity of the automatic chronograph and by the authentic connection between automotive and horological worlds.
Singer Reimagined Track 1 SKLT Edition
