Louis Erard is relaunching in The Lavish Attic, Hong Kong

21 Mar

The partnership between Louis Erard and The Lavish Attic is inevitable. One is an independent Swiss watch manufacturer founded in 1929; one is the destination for multiple renowned independents in Hong Kong. A completely brand-new concept of luxury defined within the industry. Luxury should be niche, limited quantity, with outstanding craftsmanship which is highly desirable and personal for the elites and collectors. Louis Erard and The Lavish Attic share the same vision and we welcome the relaunch of Louis Erard in Hong Kong!

Louis Erard’s quest for aesthetic balance is inspired by the “less is more” philosophy. With limited quantity, the quality timepieces serve as a reliable canvas for various distinct artists like Vianney Halter, Alain Silberstein and seconde/seconde/. The list is growing in a fascinating way.

Examples of artistic collaborations between Louis Erard and talented parties

Le Régulateur

Louis Erard x Vianney Halter

Limited in 178 pcs

La Semaine

Louis Erard x Alain Silberstein

Limited in 178 pcs

Le Régulateur

Louis Erard x Massena LAB Gold

Limited in 178 pcs

La Petite Seconde

Louis Horror x seconde/seconde/

Limited in 178 pcs

“We, at Louis Erard, are very thrilled to officially partner with The Lavish Attic as our sole retailer in Hong Kong.

Piano and her extremely professional team have proven year after year to be the ultimate place for watch lovers and connoisseurs from HK and abroad. The Lavish Attic's approach of nurturing and developing independent brands in different price levels is unique and recognized throughout our industry.”

- Manuel Emch, Delegate Board Member of Louis Erard

When entering the concept store, The Lavish Attic’s vision is immediately reflected in the interior design. The aim is to provide a space where the customers can relax and browse through every corner as well as to appreciate the luxury range in a calm and gallery environment.

The Lavish Attic

Address: 101, 1/F, Central Building, 1-3 Pedder Street, Central, Hong Kong

Tel: +852 2529 0226

“We, at The Lavish Attic, are honoured for the trust of Louis Erard and proud to represent the brand in Hong Kong.

Louis Erard demonstrates an unceasing curiosity and pursuit of fine watchmaking. Supported by in-house modules developed in Switzerland, the team offers a wide range of functions and styles for watch collectors who crave quality and craftsmanship, in an affordable luxury approach. We look forward to keep being surprised by their creativities and collaborations.”

- Piano Chow, founder of The Lavish Attic

Collection highlight- novelties in 2023