In 2016, WatchCraft Collection is launched in Miami to modify watches in a 'not too plain' approach. That means every piece is unique in the world.

CEO and creative mind of WatchCraft Collection is the young generation Jordan Duong. He's finished his business study and now are going to focus on and further develop his career.

Jacqueline is the collector of Christian Louboutin and this time she's presenting 2 of her favourite to match with WatchCraft Collection.

Rolex Daytona. Skeleton dial with scroll-themed engraving and white diamonds.

Every piece is uniquely designed by CEO. WatchCraft Collection is like no other company specialised in customisation. They do not take customer order to craft a new one, instead they believe it's their professional to revitalise the watch.

The koi engraving on the watch bracelet is inspired by Jordan's aquarium at home :) He likes to seek ideas from what's happening.

Jordan is just like a typical American teenager who loves cars and Netflix.

It's our honour to have Louis XIII cognac to collaborate with WatchCraft Collection. Guests are able to have an usual tasting journey in shop.

Not only watches, sometimes they do bracelet.

Cartier Love bracelet.

How about a Bvlgari bracelet in a twist?

Cartier Santos 100 with a black and white double faces shutter dial

Cartier Santos 100 Chronograph XL. Full set diamonds on both front and back of the bracelet.

White diamonds: 1766 pcs; black diamonds: 1190 pcs

Patek Philippe Annual Calendar Chronograph with the engraving themed

Rolex Submariner in black DLC coating and floral symphony engraving. This is the favourite piece of Jordan.

Rolex Daydate. You can hardly understand what's going on with this piece. The middle links are well brushed. The original mechanical movement is being taken out and replaced with a digital one. Press to show the time. Make sure you've changed to a new battery when the times come :)

For the first time +20 precious pieces are presented in a shop. We're so lucky to have Jordan from WatchCraft Collection to be with us. Looking forward to more collaborations in future!