Welcome Claude Greisler, the co-founder and watchmaker of Armin Strom. He comes to introduce the new model Gravity Equal Force.

We have reinvented the whole functionality of an automatic watch movement to bring another level of precision and to offer our collectors more assurance for reliable daily wear. The inspiration behind Gravity Equal Force was a desire to transmit equal force to the balance, thereby increasing the consistency of rate.

A full collection from Armin Strom. So you may notice there's a fine tune to the case shape on the new model. It's now more delicate.

Gravity Equal Force in salmon and blue. The highlight of the watch is now the triplet of bridges echoing the pocket watch inspiration behind the ASB19.

Armin Strom has developed an ingenious stop-works declutch system that operates inside the mainspring barrel to limit the torque delivered to the balance, providing smooth power delivery.

72 hours power reserve is supported by a unidirectionally winding micro rotor visible from the dial.

The iconic lip at 6 o’clock, which can be traced back to Mr. Armin Strom himself, is still present, though in a much more streamlined form.

Armin Strom follows 10 design rules of Dieter Rams to make good watches.

Minute Repeater Resonance is limited to just 10 pieces in celebration of the Armin Strom 10th anniversary.

Different colours and material combinations are possible on Mirrored Force Resonance.

Armin Strom has evolved from skeleton collection to the contemporary design. Still some will miss the basic signature model.

Comes to enjoy the Armin Strom world.